adidas
brand center
Herzogenaurach, Germany
competition
2004
13000 sqm
The 13000 sqm building looks like a floating rock symbol of strength and age. This architectural configuration appears impossible to stand, but it is the most natural and compelling way to embody the Adidas slogan: Impossible is nothing. The external shape is easy on the eye. It goes beyond function and becomes a statement for the image of the brand. The organic building is clad in a lightly colored porphyry veneer and is engraved by three stretched parallel glazed windows, clearly representing the Adidas trademark.
credits
Claudio Silvestrin and Giuliana Salmaso with Oliver Kampshoff, Halina Hoffmann, Jana Synowski, model making Claus Dold
